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| Study of global communication ： ウィキペディア英語版 |
Study of global communication
The study of global communication examines the continuous flows of information used in transferring ideas globally. An intricate connection has developed worldwide due to globalization and the increasing ability to interact on a global scale. Globalization has led to an increasing ability for interaction on a global scale through media. Research analyzes the ways in which the ability of information must now be studied without stringent relations of receiving and sending of information.
Global communication is a growing discipline within university Communications departments. Centers like the Center for Global Communication at the Annenberg School for Communication at the University of Pennsylvania and Israel Epstein Center for Global Media and Communication at the Tsinghua University, top journalism school in China include this field. Likewise, academic journals such as the Global Media Journal focus on the current place of global communication in academia.
==Cultural homogenization==
The study of global communication has increased dramatically due to changes in global interactions. Arjun Appadurai claimed that the "central problem of today’s global interactions is the tension between cultural homogenization and cultural heterogenization".〔"Disjuncture and Difference in the Global Cultural Economy" (1990) found in Modernity at Large〕 Homogenization of culture came as American culture globally influenced others. Global interactions are no longer binary, affecting multiple parties in multiple locales.
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